About Us

Eternal Goth is a small family run business based in Gainsborough, Lincolnshire. Run by a family who is as alternative as their customers, we are passionate about the products we sell which always drives us to provide a great service and great products.

Since we ourselves are all part of the alternative lifestyle we understand how difficult it can be to find correctly fitting clothing, or receiving authentic products undamaged by mail.

We pride ourselves on knowing our products in detail such the correct sizing measurements, origin of the products and quality.

We always purchase our products directly from the manufacturer or trusted wholesalers. When the items arrive at our store we check every single item for damages/defects as soon as we get them from the manufacturer to ensure that our customers get the items they purchased as they intended.

Core Principles

We're always aiming to offer something better than we have before and we've even got a set of core principles that we will always stand by.

• We offer high-quality goods at realistic prices.
• We aim to dispatch goods swiftly and efficiently with minimal delay to you, our customers.
• We correctly pack items appropriately for the items purchased, for example ornaments won't just be thrown in a box with minimal packaging under a "hope for the best" policy, they'll be safely and correctly packed.
• We protect your privacy; we do not use malicious tracking cookies on this site (which enables various websites to track your movements around the internet). All personal information supplied to us by you will only be used to provide our service(s) to you and will never be sold.
• We aim to provide the highest levels of customer service
• We listen to our customers. We will be readily available to answer any questions/queries at the click of a mouse; along with any future suggestions for new product lines.

History

We started with just our website and a small market stall at Hemswell Market in 2013, following the growth of our market stall and online store we've slowly and steadily grown our business and increased our product lines.

We initially were able to setup a small shop in Lincoln in 2014. Unfortunately the building we were leasing was purchased by a property developer whom left us no choice but to leave as they wanted to redevelop it into yet another restaurant/bar.

In 2017 we were able to locate and setup a new home for our store in Gainsborough. We've found this to be a perfect location for our family business with a great community and ideal location.

Since the opening of our store in Gainsborough we have greatly expanded our range of products to ensure we can continue to provide our services both online and at our shop.

In 2020, we took the time during lockdown to renovate our Gainsborough store, saving as much money as possible by doing all of the work ourselves. This has finally allowed us to open the second story dedicated to our clothing range, allowing our first story to be dedicated to our other lines as such figurines and cosmetics.

In addition it has allowed us to create much more floor space to aid in ensuring we can easily provide safe distancing for our customers which is ever more important in recent times.