Flame - Directions Hair Colour

Usage Instructions

Directions produce brilliant dyes, but in some rare cases it can go horribly wrong if the dye is not applied correctly! We've found our customers have the best results with these dyes when they apply the following procedure:

• Always remember to do a strand and skin patch test to ensure the colour is compatible, and to ensure you don't have allergies!
• For the best and brightest results ensure you bleach your hair to at least level 9 or 10 (Nearly White) before applying any dye. This is super important if you have naturally dark hair.
• It is important to apply the dye to clean (shampooed but not conditioned) dry hair, if you're hair is wet, dirty or contains any products with chemicals prior to application, it may cause a bad result! Clean your hair, without heavy chemicals.
• Always wear gloves and brush your hair before attempting to use any dyes.
• Prepare a tint brush!
• Apply the dye using a tint brush, Comb gently into your hair until it becomes frothy, and ensure all the hair you wish to cover is fully saturated.
• Optionally, if you'd like to avoid dye stains around the hairline apply a Vasaline or a small amount of baby oil, but don't let this get in your hair!
• Typically you will need to leave the dye in your hair for 15 to 30 minutes to develop
• Once your dye has developed, thoroughly rinse Directions out of your hair with warm water, ensure you rinse away from your face and body.
• Never towel dry! Always use a hairdryer to dry your hair.
• Once the dye has been applied, ensure you wait a few days before washing your hair for the first time!

Hair Care

Any harsh shampoos such as anti-dandruff, anti-ageing, or cleansers designed for oil removal, or any product which contains alcohol, sulfate and sodium. Additionally try to avoid washing your hair too frequently. Frequent washing will cause faster washout, which will result in faster loss of colour.

You should avoid swimming in chlorinated water, most harsh chemicals run the risk of washing out your newly dyed hair quickly and causing your hair to become less vibrant.